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What’s Your Digital Addiction?

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February 21, 2019

Candy crush?

 Or, for those nostalgia junkies, classic Tetris. 

Perhaps its Fortnight, though for most of you. . . .

But nothing ever, ever, ever beats Super Mario Bros!

What these apps/games have in common is (1) their uncanny ability to keep players engaged for long periods of time, (2) borderline addicted to achievement (even the #smallwins), (3) thoughtful recalibration and response to failures, and (4) hyper-focused on advancement with clarity of purpose. 

Doesn’t that sounds like the perfect profile for a successful team? 

Part of the secret to the success of these digital fourth estates is the high level of detail and intention invested by UX and UI designers.  Really, it’s no accident you can’t stop playing Candy Crush, it’s intentional.

So, this week, we’re exploring how might we rethink the UX and UI designs for our organizations and teams.  [Disclaimer: we’re not experts– the reference UX and UI is intended for illustrative purposes only]

We’ve compiled a list of questions and concepts from both the UX (User Experience) and UI (User Interface) domains to get you started:

Interaction design:  Whether through formal communication protocols or an informal approach, let’s ensure opportunities to be recognized and heard are inclusive.  That’s just one of many ways to design for value-based interactions among your team.

Wireframes/ Prototypes:  How agile is your work style?  Instead of imposing an obligation to share products or ideas that are finished or near perfection, try celebrating failure or encouraging MVP testing. 

User research: Do you know who is in the know?  Better yet, who is not, but should be? As organizations scale, the internal and external feedback loops become increasingly critical.  Staying grounded means having a method of remaining accountable to your end users– those who are creating and utilizing the product or services you produce. 

Scenarios:  Transition. The end. Whatever you want to call it.  Big changes will happen soon or someday. Perhaps the market will cannibalize itself; maybe a disruptive technology is beyond your radar; or current leadership will make an unexpected shift.    Conditioning your team to explore the “what if” scenarios not only provides opportunities to stay ahead of the curve, but all so recognize hidden talent for succession. Anticipate change and plan for it.

Information architect: Whether it’s Basecamp, Asana, Slack or a combination of every feasible CRM on the market, think block chain for teams.  While not all information should and can be shared organization-wide, technology enables us enhance cohesion, greater transparency in responsibilities and breaks down rigid hierarchies.

Typography:  Just because you say it, doesn’t make it so.  Visualize your goals, core values, purpose, mission, and vision in tangible ways.  These physical reminders go a long way.

Visual design: Diversity is often a numbers game. And, inclusion is exercise in equity. The optics of your organization’s demographic distribution does not go unnoticed.  Representation extends beyond diverse view perspectives, what and who we present in public matters.

Colors: Finally, have fun.  The vibrancy of colors is reminder that creativity and problem solving are right brain activities, best activated through games, out-of-box-thinking and exercises that push us to feel + think at the same time.


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