The Business of Experience - Why You Need UX to Grow Your Business

In-person session

November 18, 2021 | 6:00 PM - 7:15 PM
Room: Everglades

The world's most innovative businesses are embracing User Experience (UX) principles and practices to create a competitive advantage that puts them ahead of the pack.

No longer a 'nice to have', User Experience (UX) and the emerging disciplines of Service Design and Strategic Design are fast becoming part of the DNA of successful businesses. Companies without effective digital customer experiences have lower satisfaction, less repeat business and lower revenue. "We either provide a customer-centric experience or our competitors will,

UX can help you de-risk your value proposition, unlock greater value for customers and achieve better financial return. In this session, you will learn how to apply the key principles of UX strategically within your business, to ensure you remain ahead of the game.

Attend this session for founders, professionals, executives, and creatives to learn how UX can contribute to customer experience improvements as an engine for business growth.


  • 6:00 - 6:15 PM - Ice-Breaking Game
  • 6:15 - 6:35 PM - Panel Discussion
  • 6:35 - 7:05 PM - Group Interactive Discussions
  • 7:05 - 7:15 PM - Mingling and Networking


  • Understand the UX Process
  • How UX Processes add value to a business
  • Where does UX fit within your organization
  • Learn how an organization should incorporate UX Design in their workflow

In partnership with General Assembly & CIC Miami

November 18, 2021