You may get discouraged that somebody’s photogenic dog has 100 thousand more followers than you do.
Never fear! Unless you’re a corgi who’s learned how to conga, growing your audience on social media doesn’t happen overnight.
It involves a steady drumbeat of posts that provide real value for your niche audience (content that’s educational, relatable, entertaining, or funny in just the way your audience loves).
But social media isn’t just about working hard – it’s also about working smart. While you commit to your regular content pillar posting, you also need to hone a killer go-viral instinct, and know when to execute.
There is an art and a science to figuring out how the right viral audio paired with the right video, message, and caption can catapult your post into the algorithmic social stratosphere, with likes and comments galore.
Join marketing pros Alejandra Silva and Sam Ligeti in understanding how to develop an eye for high-traction trends, catchy videos, addictive audio, pop culture moments, and successful psychological appeals.
You’ll be able to create your own version of viral trends that your niche audience will love, adding to the cultural conversation and building your community.