Learn new skills to know your customers better than they know themselves, and how to turn these insights into actionable product development techniques.
This interactive session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.
- Market and User Research (Quantitative and Qualitative)
- Product Positioning
- Launch Plan and Strategy
- Post-Launch Surveys / Feedback Loops
- User Engagement and Community
In partnership with General Assembly, The Shrimp Society & CIC Miami.