Growth Marketing Fundamentals (Virtual)

Virtual session

July 22, 2021 | 7:00 PM - 9:00 PM

Learn new skills to know your customers better than they know themselves, and how to turn these insights into actionable product development techniques.

This interactive session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.

We'll cover:

- Market and User Research (Quantitative and Qualitative)

- Product Positioning

- Launch Plan and Strategy

- Post-Launch Surveys / Feedback Loops

- User Engagement and Community

In partnership with General AssemblyThe Shrimp Society & CIC Miami.

July 22, 2021