Customer-Centric Experiences

In-person session

August 26, 2021 | 7:00 PM - 9:00 PM
Room: The Cafe

Human Centered Design Thinking stresses the importance of cultivating empathy for end users, interpreting and framing problems they experience, creative solution generation, and continuous prototyping and testing. Embedded within Design Thinking is the assumption that we must think "outside ourselves." Great design doesn’t happen within the four walls of a studio or office. It happens in the real world.

In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by design thinking professionals that live and breathe in this space. This session will explore how human-centered design can help develop innovative solutions for the complex challenges we face as businesspeople, non-profit leaders, entrepreneurs, and global citizens.


  • Learn about the Human Centered Design Thinking process
  • Learn how to gain empathy for end users
  • Learn how to rapidly innovate with constraints


This workshop is ideal for startup founders, existing product managers, or UX designers/engineers looking to learn more about product marketing.

In partnership with General Assembly, The Shrimp Society & CIC Miami.

Getting Here

We’re hosted on the first floor of the Converge Miami Building, located at 1951 NW 7th Ave, Miami, FL 33136.

The building offers a parking lot for your convenience, which is available for use. Bring your parking ticket with you so we can validate your ticket on the way out – validation lasts for 15 minutes.

Due to inclement weather, Franco-German Innovation Night has been postponed. Stay tuned for the new date!