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Are We In The Twilight Zone?

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October 9, 2018

Are We In The Twilight Zone?

That’s the question I imagine many of are asking today (and on other days).  Despite being at either end of the spectrum, success and failure alike have a funny way of sneaking up on us.

Yet, where we end up is half as interesting as how we get there.  In part because there’s often a gap between what we expect, what we say, and what we do.

So this week, instead of shaking our heads in bewildered wonder, we’re asking what is the path to a twilight zone destination for ourselves and our ventures?

If we stop to think about it, twilight zone destinations are quite common.  In our daily lives, they typically manifest as shopping rabbit-holes most apparent at destinations like IKEA, Whole Foods, Dylan’s Candy Bar, and who can forget the biggest culprit of all — Target.

In our professional lives, they may look like ballooning team growth, unexpected revenue spikes, a strong funding sprint, or a dramatic shift in consumer behavior (or regulations) that eviscerates the appeal of your product (need we say, Hoverboard??).

And, in our communities, they may present as a civic landscape so foreign and inhospitable to individual or company culture, values and growth goals.

Admittedly, the true antithesis to a positive twilight zone experience is not apathy, cynicism or simply ignorance — it’s indifference.

Indeed, the path is often marked with clear guideposts calling us to be informed, engaged, and activated ––or suffer the consequences.And it’s no secret that some of the most innovative companies — Google (GoogleModerator), Warby Parker (WarbyCon) and Starbucks (All Hands Town Halls) — embed these democratic pillars in their operational framework for empowering team members to contribute meaningfully towards success.

Why does this matter anyways?

You may have an opinion.  And, it holds weight.

Not only because entrepreneurship is a driving force in our local economy, or because you are using technology and innovation to disrupt the status quo.  But, because we’re all eager to understand the issues or policy solutions which impact your experience as entrepreneurs and innovators.

So, for the next 30 days (and longer if you wish), use #InnovateTheVote to share your questions, stories and best ideas.  Please, show up (voting registration deadline is October 9th) And, most importantly, don’t forget to join us on October 25 at the #ThursdayGathering for a candidate forum.



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